Amazon, Google and Roku are all battling to win over your TV, but according to the Disney CEO Bob Iger, the new Apple TV tops them all, not only because it’s great for consumers, but also because it’s a win for content creators.
“One of the most important things that the industry needs to do is demand a better user experience,” Bob Iger told Bloomberg in an interview this morning. “The Apple TV box and the interface that it provides is the best user experience I’ve seen ever for television users.”
Watch Bob gush about Apple’s new box below:
It’s not all that surprising that Bob is totally in love with Apple’s new black box, seems how he’s a member of Apple’s board of directors. Despite the close relationship, the two companies still haven’t done any major collaborations.
An over-the-top subscription service on Apple TV for all of Disney’s content, plus a separate package for ESPN (owned by Disney) seems like it’d be a no brainer. Iger didn’t reveal whether such a thing is in the works, but now that the new box is finally out, we think we’ll probably see something big between the companies in 2016.
