Alex Gorokhovskiy is like a lot of musicians – broke and in search of compatible bandmates. But instead of investing in recording demos or outfitting his own group, he’s spending on everyone else who has ever wanted to play music and be in a band.
Gorokhovskiy created the social media app Encore Music, which is a kind of place for musicians to gather. But to call it a social media platform, understates the potential business value of the app.
The mobile app lets musicians find gigs, search out musicians in their own area and also provides a place to view and upload performances, recordings, playing tutorials or musical ideas. Gorokhovskiy, himself always in search of someone with whom to jam, envisions Encore Music being a way for people to start bands or get feedback on technique.
Encore Music launched on iTunes at the end of October and has had more than 1,000 downloads, Gorokovskiy said.
“(That’s with) practically zero dollars for advertising,” Gorokhovskiy told Cult of Mac. “I have invested everything I had into developing the app and can not afford to advertise. Most have joined thanks to word of mouth. The feedback has been 100 percent positive.”
Musicians can download the app for free here.
Photo: Encore Music/iTunes
