Talk show host explains why it pays to be pals with Jony Ive

Talk show host explains why it pays to be pals with Jony Ive

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Ive
It pays to be nice to this man, apparently.
Photo: Apple

Popular U.K. talk show host Jonathan Ross (possibly best known to U.S. readers as the husband of Kick-Ass screenwriter Jane Goldman) recently gave an interview about technology as part of the IAB Digital Upfronts 2015 conference.

In addition to touching on Apple Watch and a variety of other tech topics, the most interesting anecdote came when “Wossy” talked about getting on the Apple free products guest list — including receiving an iPod shuffle months before it was publicly available.

How? Apparently it pays to be nice to students. Particularly if one of them turns out to be the future Sir Jony Ive.

For those who can’t watch the above video (the Jony Ive story comes very close to the start), Ross explains how, years ago, he was nice to a group of students at an event in New York.

“Years later I received in the post on my birthday an iPod shuffle,” Ross told The Drum. “I thought it was a knock off, so I called Apple and said I’d received it from someone called Jony. To which Apple said it was a product not even due out for 6 months. So always be nice to students is the lesson from that.”

Source: The Drum