Giant drugstore chain Walgreens today announced that Balance Rewards loyalty scheme members can now earn and redeem loyalty points via Apple Pay through Apple Pay — without having to separately scan a Balance Rewards card or barcode.
“We’re excited to be the first to provide our customers with increased ease of access to their Balance Rewards account and information when using Apple Pay,” said Sona Chawla, president of digital and chief marketing officer for Walgreens. “This offering supports our commitment to removing friction and enabling a simple and convenient customer experience.”
iPhone and Apple Watch owners can take advantage by adding the Balance Rewards digital card to the Wallet app in iOS 9 to use at checkout with Apple Pay.
It’s no great surprise that Walgreens would fully embrace Apple Pay. This is, after all, the same company which jumped at the opportunity to hand out iPads to pharmacy employees as in-store tools early in the lifespan of Apple’s tablet.
Definitely a welcome move for customers, though.
Source: BusinessWire
