You know smartphone cameras are getting pretty darn good when they start regularly popping up as the filming implement of choice for ad-makers.
The latest company to jump on the iPhone for shooting is New Balance Numeric, the popular sneaker brand’s skate shoe division. It’s released a six-minute skate video/advert shot completely on an iPhone 6 that features pro skaters including PJ Ladd, Arto Saari, Jordan Taylor, Levi Brown, Tom Karangelov and Jack Curtin.
Check it out below.
This is far from the first time the iPhone has been used for similar purposes.
In May last year, Bentley shot an ad using an iPhone 5s (and edited it on an iPad Air). In the lead-up to Christmas 2014, photographer Brooks Kraft snapped the festive decorations at the White House using an iPhone 6 Plus. And earlier this year, a breakout hit at the Sundance Film Festival, Tangerine, was revealed to have been shot using an iPhone 5s.
Most recently, Apple made its new iPhone 6s Plus handset available to filmmakers who shot a documentary in Haiti to show off the improvements made to Apple’s latest-gen iPhone.
Source: HUHMagazine
