Ka-ching! Apple cranks up Mac prices in 7 countries


Apple takes a hacksaw to estimated trade-in values for its devices
Mac prices aren't what they used to be.
Photo: Pictures of Money/Flickr CC

Apple is ramping up the prices for its entire Mac lineup in seven countries around the world — but don’t blame Cupertino!

Customers in Australia, Brazil, Malaysia, Mexico, New Zealand, Norway and Thailand will all be paying up to 20 percent more for their MacBook, MacBook Air, MacBook Pro, Mac Pro, and Mac mini devices due to currency fluctuations in the global economy, causing Apple to rethink its prices.

In New Zealand, for example, a MacBook Air now costs between NZ$5,199 and $2,199 — up from the NZ$1,399.00 to NZ$1,799.00 price range it previously sold for. In Brazil, the cost for that same product increased from R$ 5.899,00 — R$ 7.699,00 up to R$ 8.499,00 — R$ 11.499,00. Other countries mentioned show similar price hikes, so make sure you check out your local Apple Online Store if you’re a non-U.S. customer.

It’s a problem for Apple that inevitably generates negative press, despite basically having its hand forced as international currency rates fluctuate next to U.S. dollar prices. Earlier this week, Apple also raised prices for apps in Australia, Indonesia, and Sweden.

No wonder some people have turned to iPhones in their quest for a stable currency!

Via: Macrumors



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