Apple’s Latest iPhone Ad: Backpacker



Apple has just unveiled a new iPhone app that, as usual, focuses on taking existing iPhone apps and functionality and applying them to a relatable real-world experience, as conveyed by a pleasant and unassuming narrator.

The “Backpacker” ad follows a young traveler in Barcelona as he uses his iPhone 3GS to find hostels with the free application, email pictures to his mom and use the $24.99 Jibbigo app to translate for him on the fly.

Not covered in the commercial? The kidney the narrator had to sell to afford the AT&T 3G international roaming charges he incurred when he returned from his trip. You should have switched to WiFi only, my son.