App lets you keep shooting photos when your iPhone is full

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Avoid this message with the IceCream app, which quickly helps free your storage to continue shooting photos.
Avoid this message with the IceCream app, which quickly helps free your storage to continue shooting photos.
Photo: IceCream

You’ve got the perfect photo lined in your sites and so you push the button on your iPhone camera. Instead of a memory etched in pixels, you get a message saying “Cannot take photo. There’s not enough storage.”

An iOS app called IceCream lets you quickly free up space without deleting photos, instead saving them to a secure cloud server with the tap of a button.

With the app, users low on storage can send up to 5,000 high-resolution photos to the IceCream cloud.
With the app, users low on storage can free up space for up to 5,000 photos.
Photo: IceCream

IceCream was founded by George Berkowski, author of How to Build a Billion Dollar App. The idea came at the worst time: When the “Cannot take photo” message flashed across his phone while he proposed to his wife.

“I knew I needed to solve this problem,” Berkowski said.

A study by IPSOS MORI reported that millions of people are forced to delete precious photos, videos and apps to make space on their phones. The same study also points out that 75 percent of all smartphones have 16GB or less storage space.

The user can free up space for as many as 5,000 photos. The photos remain with you, however, the full-resolution versions get stored in the IceCream cloud.

The app, which is now available in iTunes, also lets people manage their photos with swipes (a downward swipe deletes a photo). The app sends users an SMS message with a code and the original photos can be reviewed by logging into the Ice Cream website.

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