Apple released a new product last week that nobody noticed

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This Silicone Case for the iPad mini is totally new... and everyone somehow missed it.
This Silicone Case for the iPad mini is totally new... and everyone somehow missed it.
Photo: Apple

It’s hard to believe, but there’s one new Apple product that seems to have slipped past media scrutiny during last week’s “Hey Siri” event: a totally new case for the iPad mini.

The new Silicone Case for iPad mini 4 made its first appearance on Apple’s iPad mini accessories page sometime last week.

Costing $59, it’s not exactly a revolutionary product: It’s essentially a Smart Cover-compatible silicon case for the back of your iPad mini 4. It’s available in the same colors as the iPad mini Smart Cover, and Apple pitches it like this:

The Silicone Case protects the back of your iPad mini 4 and is designed to pair seamlessly with the Smart Cover for full front-and-back coverage. The smooth silicone material feels great in your hand and protects your iPad mini 4 while maintaining its sleek, beautiful design.

Basically, the Silicone Case, in combination with the iPad mini Smart Cover, is meant to replace the iPad mini Smart Case, which was only available in leather varieties for the iPad mini 3.

If you want all the functionality of the iPad mini Smart Case, expect it to cost a lot more if you go the Silicone Case + Smart Cover route. The iPad mini Smart Case cost $69, and was available in leather. Compare that to $59 for the Silicone Case and $39 for the Smart Cover, and the Silicone Case looks like something of a shameless cash grab. What do you think?

Source: Apple