It begins! Apple Store goes down ahead of today’s keynote

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“We'll be back.”
“We'll be back.”
Photo: Killian Bell/Cult of Mac

The Apple Online Store has gone down ahead of today’s big keynote.

When it comes back up, we expect to see new iPhones, iPads, a new Apple TV, and more added to the site — but it’s unlikely you’ll be able to buy any of them today.

Apple’s event kicks off at 10 a.m. PST, and it’s going to be huge. We’re expecting more hardware than we typically get from a September Apple keynote, and you’ll be able to watch the whole thing live on your Mac, iOS device, and even Windows PCs.

Apple has reportedly scrapped plans for a second keynote in October, so alongside the iPhone 6s and iPhone 6s Plus, today’s event is expected to bring the much-anticipated iPad Pro and a fourth-generation iPad mini, and a new Apple TV with its very own App Store (finally!).

Recent reports have suggested Apple will also announce new accessories, including additional straps for Apple Watch, and a new stylus and keyboards for the iPad Pro. We should also get final release dates for iOS 9 and OS X El Capitan.

The Apple Store will return shortly after Apple’s keynote has ended, and we expect all of these things will be there to tease us. However, Apple doesn’t traditionally begin accepting pre-orders right after an event, so it’s likely we’ll have to wait until Friday at the earliest.

If you want the iPad Pro, you could be waiting even longer, with supply constraints reportedly pushing pre-orders back to October prior to a launch sometime in November.

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