Belgium’s first Apple Store will open this month

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Barricades have already been erected for the big day.
Photo: Apple Nieuws Vlaanderen

Good news Belgian Apple fans! The country’s first brick-and-mortar Apple Store will open later this month on Saturday, September 19.

For those keeping track at home, that’s right around the time the iPhone 6s and 6s Plus will arrive in stores — perhaps increasing the chance that the opening will be attended by a big-name Apple employee or two.

Details of the opening have yet to appear on Apple’s website, but the news was confirmed by Apple to local Apple news outlet Apple Nieuws Vlaanderen, which shared a handful of photos.

The store will open in capital city Brussels. Despite the 80s (dare we even say ugly?) look of the building, the Avenue de la Toison d’Or location makes up for it — putting Apple among upmarket boutiques and other high-end brands such as the jewellers Cartier and Holemans.

While most of the focus this year has been around Apple’s increased retail presence in China — and its upcoming largest-Apple-Store-in-the-world in Dubai — it’s great to see more countries get their first taste of the Apple retail experience. Let’s hope Belgium doesn’t have to wait too long before it gets its second.

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Apple’s new Belgian retail presence.