More than 60% of pay TV streams are watched on Apple devices

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Apple is dominating pay TV thanks to its range of devices.
Photo: Fortune/Adobe Digital Index

We’re less than a week away from Apple’s refreshed Apple TV service being announced, and a new report published by Adobe Digital Index is sure to bring a smile to faces in Cupertino.

That’s because an analysis of 1.49 billion TV Everywhere streams — referring to the paid streaming of shows through tablets, smartphones, computers and set-top boxes — suggests a whopping 61.9 percent is done via an Apple device.

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Apple’s refreshed Apple TV is expected to be unveiled at Apple’s iPhone 6s and iPad event on September 9.

Among other improvements, we’re expected to see a Siri-controlled universal search functionality that will let users pull results from various streaming video services by way of a single query, revolutionary motion-sensitive controller and a dual-core A8 processor, dedicated Apple TV App Store designed to turn the Apple TV into your home automation hub, and an Apple-branded streaming TV service.

With rumors of Netflix-style original content in the works, too, what’s the betting that Adobe’s TV Everywhere report this time next year will be even more lopsided in Apple’s favor?

“TV Everywhere is a juggernaut,” Adobe’s Tamara Gaffney says. “It’s coming whether the market is ready or not.” Good thing Apple’s more than ready to take advantage then.

Source: Adobe Digital Index
Via: Fortune