Apple Music brings the Latin groove with new partners

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20150630_apple-music_0010
Less playlist, more olé-list, amirite? Sorry about that.
Photo: Jim Merithew/Cult of Mac

Apple has signed a deal with Latin American “cultural outlet” Remezcla to create playlists for Apple Music.

The company, which began as a Latino events guide for New York, specializes in Latin America’s musical “new wave.” It regularly produces content for brands and festivals eager to reach young Latino audiences — something Apple is more than keen to do with its new streaming music service.

Frikstailers
Frikstailers, two of the artists profiled on Apple Music.
Photo: Brenda Islas

“Our mission has always been to solve the problem of discovery,” said Remezcla CEO Andrew Herrera.

Remezcla’s initial playlists are already available on Apple Music. They include a sampler of tracks from Austin’s underground Latino scene, a playlist of reggaeton pioneers, a sneak preview of music from bands playing at Colombia’s Hermoso Ruido Festival, and a selection of female artist picks.

Another playlist is the work of Mexico City-based “digital cumbia” duo Frikstailers. Apple has also revealed that it plans to enter similar promotional agreements with other Latin music partners in the coming months.

Who knows — if plans for a range of international Beats stations come true, maybe Cupertino will have a whole Latin American station before long?

Source: Billboard

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