Apple Watch charger concept ditches the cord for portability

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Apple Watch charger concept by InnovationBox
This Apple Watch charger idea cuts the (excessively long) cord.
Photo: InnovationBox

We don’t have any major problems with the Apple Watch charger that comes in the box with the device — although nobody has been able to give me a solid answer as to why the cord has to be so damned long. But one design company thinks it isn’t quite portable enough.

InnovationBox has its own idea to get power to an Apple Watch, and it will fit in your pocket without you having to whip out a twist tie.

The concept appears on design-sharing site Dribbble, and a spokesman from InnovationBox says that the inspiration came from not being able to easily take the stock cord with you.

“We realised that the original charger is not so compact and easy to carry,” InnovationBox digital media specialist Caner Yıldırım told Cult of Mac via e-mail. “Also, Apple Watch’s battery dies quickly. We needed a smaller and more compact charger, too. So our designer started from scratch.”

InnovationBox‘s design is not only portable, but it also has multiple configurations. The button near the bottom unlocks the magnetic top portion so that it can flip between horizontal and vertical orientations. This would let you use the Apple Watch charger with a USB port in your MacBook or in an awe-inspiring pedestal position if you happen to have any ports set into the top of your desk.

It could happen, I guess.

InnovationBox favors minimalist designs like this charger. Flight, its travel app, provides arrival, departure, and weather info and nothing else in a beautifully sparse interface. The same goes for Konvert, a conversion app; Kounter, a counting app; and Calcolor, which is a more colorful alternative to your iPhone’s onboard calculator.

Yıldırım says that the company aims to actually put its charger into production, and it will fit right in with the rest of the company’s simple and elegant designs. We’re not sure it would actually replace the corded version we use every day, but it could be a handy emergency addition to our laptop bags.