The cycling helmet is often referred to as a brain bucket. It has kept many a melon in one piece after falls and collisions and there’s no smarter wearable for your ride.

One helmet promises to offer more smarts. It’s called the Bling Helmet by LIVALL and it is aptly named because of how it flashes.

It features 80 LED lights on the top and back for greater visibility, including turn signals and SOS lights that work with a gravity sensor that detects a strike.

In 2013, there were 743 cyclists killed with an estimated 48,000 injured in accidents involving motor vehicles, according to the National Highway Traffic Safety Administration.

There’s all sorts of bling on the Bling and in just 14 days on Indiegogo, it has raised nearly $120,000 for a campaign that had hoped to raise just $20,000.

Cyclists wearing the Bling will activate its various features with single touches to a special remote control that syncs with an app on your smartphone. With the helmet, cyclists can listen to music via a Wi-Fi Bluetooth speaker at levels that won’t drown out important road sounds, like approaching traffic, horns and sirens.

Calls can be placed or received via the app and a Peloton of Bling wearers can communicate via a walkie-talkie feature.

Now at your safest, you can also use the LIVALL riding app with helmet-mounted cadence sensor to analyze your ride.

For $159, LIVALL offered the helmet, the cadence sensor, a smartphone holder and the one-touch remote known as the Bling Jet. The helmet is available in three colors, Ferrari red, ocean blue and bumblebee yellow.

LIVALL based in Shenzhen, China and was founded by cycling enthusiasts.