Apple’s the No. 1 IoT company, despite not making any devices

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Sorry Tony Fadell. Better turn up the temperature if you want to win customers!
Apple's rivals better turn up the temperature to compete with Apple.
Photo: Nest

Google may have poured billions into buying smart thermostat maker Nest Labs, but according to a new piece of consumer research, Apple’s the company most people think of when it comes to Internet of Things devices.

Conducted by ThroughTek, a leading Machine-to-Machine (M2M) solutions provider, almost half of consumers (48 percent) aware of IoT devices on the market are said to be familiar with Apple’s devices in the category, while just 22 percent know Samsung’s, 15 percent know Amazon’s, and 13 percent know Google’s.

Despite, you know, the fact that Apple’s not really an Internet of Things company at all!

Apparently the device that people are most familiar with is the Apple Watch, even though I’d argue that this is a way of interfacing with IoT devices, much like the iPhone, rather than an Internet of Things gadget in and of itself.

Nonetheless, it’s got way more awareness than true IoT devices like the Amazon Echo or assorted Nest products, and that’s apparently enough to get people to consider Apple a market leader.

In essence, this research reminds me of a similar survey which suggested that more than half of iPhone-owning car buyers would buy an Apple Car, despite Apple having no experience (or even stated intentions to work) in the category. We guess the Apple brand halo effect is working better than ever!

Yesterday it was reported that Apple’s Internet of Things platform HomeKit is rolling out slower than expected due to Apple’s insistence on a custom ID chip.

Source: TUTK