Wall Street Journal to Charge $17.99 Monthly Subscription on iPad

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Maintaining the pretense of objective journalist integrity by reporting in third-person upon itself, the Wall Street Journal claims that “according to a person familiar with the matter,” they’ll be charging you $17.99 a month to read on your iPad.

That’s ten bucks less than a monthly subscription costs… but that’s still a hefty price tag for digital content. My gut instinct is that only existing Wall Street Journal subscribers would be tempted by an annual $216 subscription… it’s not a price point that is going to attract new customers. That multimedia content better snap. What do you think?