Apple has no problem placing massive orders for its upcoming iPhone 6s and 6s Plus units, but according to a new report the company is treading a bit more carefully when it comes to orders for the upcoming 12.9-inch iPad Pro.
Reportedly set to arrive in late November this year, sources in Apple’s supply chain say that Apple’s component orders for the giant-sized tablet have been lower than most people expected — although no specific numbers are mentioned.
Given that iPad sales have been slowing for the past few years — along with the rest of the worldwide tablet market — it makes sense that Apple would be cautious. Supersized iPhones have, of course, turned out to be a recipe for success, but there’s no guarantee that following a similar formula will do the same for the iPad.
With that said, it seems that Apple is pulling out all the stops when it comes to the technology involved with the iPad Pro. Apple reportedly tested a small batch of 264ppi, 2,732×2,048 displays back in June, and clues abound that the company is planning to add a stylus to the device, too.
Gauging order numbers is a challenge any time a new product is released — even for an experienced company like Apple. Let’s not forget that Tim Cook admits he was way off with his iPhone 6 predictions (which turned out better than even Apple expected), while Samsung typically goes the other direction and is disappointed.
You can’t blame Apple for playing it a bit safe.