After invading sport stadiums across the country, Apple Pay is preparing to make an appearance at the biggest baseball game of the season: the 2015 MLB All-Star Game.
MasterCard announced today that those attending the 2015 All-Star Week festivities will be able to use Apple Pay to purchase food and merchandise, and when they do they might also receive one of the company’s Priceless Surprises.
You must use a MasterCard to receive one of the prizes that includes All-Star-branded premiums, autographed memorabilia, prepaid cards and more. The promotion is part of MasterCard’s Priceless Surprises marketing effort that’s been in effect since last year as a way to incentivize more cardholders to sign up for Apple Pay’s easy-to-use service.
“Nobody wants to be caught in line at concession only to hear the crowd go wild over a play they’ve missed,” said MasterCard’s Cheryl Guerin. “The ballpark experience is an ideal environment for quick and secure payment options so fans can get through concessions and back to the game quickly.”
Apple Pay contactless merchandise and concession locations will be available to attendees from July 10 through July 14 at the All-Star FanFest and at the Great American Ball Park in Cincinnati, where the big game takes place Tuesday.