A new e-mail campaign from music streaming app Spotify is aiming to hit Apple right where it hurts — its service fees.
Spotify is notifying its iOS customers to let them know about the 30 percent extra Apple tacks onto its Premium service when listeners pay $12.99 a month through iTunes. It directs them instead to Spotify’s own website, where the same option with the same features only costs $9.99. You can see the image accompanying the e-mail below.
The virtual guide contains one link to disable auto-renewal from iTunes and another to go to the company’s site and buy Premium at the Apple-tax-free price. You can’t switch over until your current plan month ends, obviously, but hey, it’s only a month.
We’ve been hearing (and writing) a lot about the continuing drama between Apple and streaming service Spotify ever since the iPhone maker announced its own music platform at the Worldwide Developers Conference last month. Apple Music competes with Spotify directly, and while it’s too early to see how much, if at all, Apple’s Siri-powered, native solution to music is cutting into Spotify’s bottom line, the veteran service is not going down without a few punches.
This is a clever move on Spotify’s part, as the company doesn’t stand to lose money regardless of where people buy Premium. Meanwhile, it’s calling attention to Apple’s across-the-board 30 percent cut on iTunes purchases, which may cost the iPhone maker some money in the long run if customers continue to cut them out of these transactions.
That is, of course, assuming that they’re able to buy other services directly from developers, which isn’t always an option. In the meantime, I’m making the most of the free Apple Music trail by asking Siri to play Star Trek sound effects. Then I can pretend I work on the Enterprise.
Via: The Verge