Oreo’s new cookie takes a bite out of Apple’s playbook

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oreo

Photo: Nabisco

Every summer Oreo comes out with a crazy new limited edition cookie to get you to stuff your face with more delicious cream filling. This year’s no different except instead of using watermelon, birthday cake, or lemon creme filling to tempt you, the company has taken a bite out of Apple’s playbook by making the Oreo impossibly thin.

The new Oreo Thin cookies are like the iPad Air of cookies, boasting half the thickness of a traditional Oreos while maintaining the same circumference.

The new cookies hit store shelves on July 13. Unlike other special varieties though, the company says these cookies are here to stay.

Oreo thins will come in three different flavors: original, mint, and golden. Esquire got to taste a few and says the the creme-to-wafer ration is about the same as standard Oreo. You’ll be getting way less delicious creme than a Double Stuf, but you’ll probably eat three times as many.