UK Apple Pay comes up short at the cash register

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Apple Pay is coming to the U.K. this fall.
Apple Pay for the U.K. It's coming sometime, maybe.
Photo: Apple

Merchants in the United Kingdom are preparing their shops and wares for the launch of Apple Pay this fall, but they have some extra work to do if they want to make the big sales.

Apple Pay U.K. will come with a £20 per transaction limit unless shop owners have the latest gear on their counters.

“Apple Pay allows your customers to make easy and secure contactless payments at any amount,” Apple’s FAQ for U.K. sellers says. “If your payment terminal or payment provider doesn’t support the latest network specifications, as with contactless debit and credit cards today, your customers might need to insert their card if the transaction amount is over £20.”

The cap, which is equivalent to about $31, means that British Apple Pay users should check their spending. And unless they need a new Apple Remote or a red iPod Touch loop, they aren’t going to be using the touchless pay method for Apple Gear.

Apple Pay
Here are a few of the Apple things U.K. customers will be able to buy with Apple Pay when it comes out.
Photo: Apple

“To accept Apple Pay for transactions over £20, your payment terminal must be capable and configured properly, and your payment provider needs to support the latest network contactless specifications,” Apple says, meaning that it falls on merchants and their banks to establish compliance.

The cap will certainly be temporary, but it may not impress many big spenders in the opening days of availability.