Pharrell Williams has been Apple’s BFF lately, but when it comes to the battle between Apple and Taylor Swift, Skateboard P is on Team Taytay.
The eleven-time Grammy award winning artist spoke at the Cannes Lions Festival today (where Apple just scooped up a big award), and said that what Taylor did was a great thing for music.
“Taylor Swift has done a great thing for music and for artistry,” Pharrell told the Drum. “And so did Apple. It’s not about who’s right, it’s about what is right. It’s a very good day for music.”
Williams was one of the first musicians to sign up for Apple Music, and is releasing an exclusive new track called ‘Freedom‘ when the service launches. Despite taking Swift’s side, Pharrell had high praise for Apple as well.
“Gone are the days of corporations simply accounting but you have to be accountable. Apple is leading the charge and other companies, including the labels, are going to have to face that standard,” said Pharrell. “You’ve got be on the right side of right.”
Part of Apple’s plan with the launch of Apple Music is to take on radio with its new Beats Radio 1 station, led by DJ Zane Lowe. If Beats Radio 1 lives up to the dream, it could be a great a music discovery tool for listeners than traditional radio, but Pharrell says Apple Music and Spotify won’t be killing radio anytime soon.
“Radio is curated by what people like at the time; it’s moved by the masses,” Pharrell explain. “People are always going to want to know what is popular, what’s going on and what most people are listening to. And then when they want to listen to their own bespoke playlists they’re streaming. There will be an interesting line between the two that connects it and sometimes separates it.”