Apple is destroying the competition when it comes to digital video

Apple is destroying the competition when it comes to digital video

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Adobe reports breaks down why refreshed Apple TV is going to be the biggest thing since sliced bread.
Adobe reports breaks down why refreshed Apple TV is going to be the biggest thing since sliced bread.
Photo: Jim Merithew/Cult of Mac

A new report published today by Adobe demonstrates that, when it comes to both pay TV and the devices people choose for consuming digital media, Apple trounces the competition.

Having once dismissed its own Apple TV offering as just a “hobby,” the powers-that-be in Cupertino are likely to want to rethink that statement following the news that its set-top boxes doubled their share of premium video viewing quarter-over-quarter during the last year — overtaking Roku in the process.

How Apple's digital video dominance has grown over the past year.
How Apple’s digital video dominance has grown over the past year.
Photo: Adobe

According to the report, premium video refers to

It’s a phenomenal showing for Apple, which demonstrates once again why the refreshed Apple TV has the potential to be absolutely massive for the company.

Despite slowing business for the iPad, tablets still represent the “media device of choice” for activities including watching videos and listening to music. After this, iPhone is the second-choice device, followed by Android devices as a whole, and then Apple TV.

“The streaming video space is growing fast, and Apple is growing as it relates to that space,” Adobe’s report says.

“Apple TV has great potential to be more than just a TV box,” concludes ADI principal analyst Tamara Gaffney. “It’s coming into the home because it’s a TV box, but it could very well evolve into something much more powerful and centralized as far as interacting with the Apple watch, iPhone, iPad and whatever other connectable devices we may have that Apple will come out with later. This is a fascinating trend.”

Seeing as Apple TV is set to become the new digital hub for your smart home — while a refreshed version later this year will reportedly boast a revolutionary remote control, its own dedicated App Store and a massive number of stations — it’s safe to say that Apple’s in a pretty good position right now.

Not bad for a “hobby,” is it?

Source: CMO

Via: TNW