Kendrick Lamar’s album hits iTunes one week ahead of schedule

By

'To Pimp a Butterfly' is here early. Photo: Interscope Records
'To Pimp a Butterfly' is here early. Photo: Interscope Records

One of the most highly anticipated rap albums of 2015 has landed on iTunes a week early.

To Pimp a Butteryfly, the follow-up to Kendrick Lamar’s highly acclaimed album good kid, m.A.A.d city is slated for wide release on March 23rd, but thanks to an error with iTunes pre-order, customers can access the hot new album right now.

iTunes sent customers who pre-ordered the album a notification today that To Pimp a Butterfly is now available. If you pre-ordered the album and have your iTunes preferences set to automatically download pre purchased content, the album might already be in your library.

Kendrick shocked fans late last night by tweeting a link to the new album on iTunes to announce its availability. The album is also available on Spotify for streaming as well.

I just saw Kendrick perform live on Saturday at Tempe’s Pot of Gold Festival, and he was super stingy about performing any new music. He didn’t even bust out his Grammy-nominated song ‘I’, so seeing him release the entire album early came as a shocker. It’s not entirely clear if this was planned, or an attempt to subvert a leak, as speculated by Forbes.

2015 is already shaping up to be the year of surprise releases for huge rap albums. J. Cole got things started in December 2014, by shocking us with his surprise album. Then Drake stepped up by releasing his unannounced mixtape on iTunes. Now K Dot is bringing the goods early. You’re up next, Kanye.