Chances are that the majority of people reading this won’t be looking for a way to make the Apple Watch more expensive.
With a rumored price in excess of $10,000 for the 18-karat gold Apple Watch Edition, most of us would have to take out a second mortgage on our house before we could dream of picking up the watches on the higher end of Apple’s wearable collection.
For some individuals, however, solid gold just isn’t enough — which is why luxury design company Brikk today announced its plans to increase the decadence by offering diamond-encrusted Apple Watches for sale. Somewhere, you just know that Kanye West is picking up his blinged-out iPhone 6 Plus and getting ready to make an order!
Brikk’s new Apple Watch line features 30 different models, with color options including 24-karat yellow gold, 18-karat pink gold, and 950 platinum. Fortunately, both thick and slender-wrested billionaires are well served, since the watch will come in both 38mm and 42mm variants, as there’s nothing more embarrassing than your watch slipping up your wrist when you raise a hand to summon your chauffeur.
As with the official Apple Watch there are three different pricing options: the Standard, The Deluxe, and The Omni. The most exclusive of these — The Omni — comes with multiple rows of high quality diamonds around the face, diamond-encrusted buttons, and (you guessed it) a diamond-encrusted band. Each piece is assembled in Brikk’s state-of-the-art Los Angeles laboratory, where the regular Apple Watch will be taken apart, hand polished, and then re-plated.
The diamonds (color D, clarity VVS1) are then set with a microscope in a custom-machined bezel, before each piece is reassembled and tested before being shipped to clients. Total price? $69,995, although cheaper options are available for $7,495 and $11,995, although these suffer from a bit of a diamond draught. Currently the company is taking pre-orders for the first batch, which will ship out 4-6 weeks after the official release of the Apple Watch in April.
I don’t know about the rest of you, but I’ll be ordering seven: one for every day of the week. Just as soon as I run it past my boss as a work expense.