iTunes might currently be flagging compared to rivals like Spotify, but it seems that Apple has some big ideas to bolster its music services — and unlike many companies in Silicon Valley, they’re not going to be based solely on better algorithms.
In a new job posting, Apple makes clear that it wants to lead the way when it comes to specialized employees who know their music. In particular, the company is seeking an editorial producer, based in London, with a background in both music journalism and pop culture.
The ad reads as follows:
“iTunes is looking for an editorial producer with experience across pop culture and a specific expertise in music journalism. This full-time position is split between editorial and producing duties. The editorial duties focus on writing, editing, managing a sea of freelancers, and working collaboratively with business and content heads to shape and define editorially driven merchandising promotions. As far as producing, this role will also focus on special projects and promotions, making sure all parties understand the timelines and deliverables associated with getting these pages live, and making sure we execute flawlessly and on time.”
Interestingly, the same ad describes how Apple wants a person with “deep contacts in the freelance world with writers who can cover the spectrum of pop culture (music, movies, books, etc.)”
It’s a fascinating (and, for the right person, deeply tempting) job opportunity that is particularly intriguing following the recent news that London-based BBC Radio 1 DJ Zane Lowe has also taken a job with Apple — potentially to work on iTunes Radio.
Apple has additionally snapped up top journalists from a range of publications recently, although most of these have thus far been related to tech. The company has also upped its focus on human curation, with a team of editors working on services like iTunes and the App Store to handpick the best options for users.
This new job posting certainly seems to fit into Apple’s strategy, and is just one more tantalizing hint that the company has plans to reinvent the music industry yet again. Knowing Apple’s history in this area, and with a new Beats-inspired iTunes streaming service likely to arrive later this year, is there a single music-loving person that’s not excited?
Source: Music Ally