I’m a total sucker for ads which jump back in time to show how things have changed over the years, and that’s exactly what American Express has done with its latest commercial for Apple Pay: showing how Apple’s mobile payment technology is, in fact, just the latest in a long line of innovations used for making financial transactions easier.
The ad features archival appearances by famous AmEx cardholders ranging from Jerry Seinfeld and Jim Henson to Tina Fey, for a mashup ad that is more fun than you’d ever expect from a credit card company.
It’s also another triumph for Apple Pay, which has now been promoted in ads by Capital One, MasterCard, Chase, Wells Fargo and Bank of America, among others. Check out AmEx’s ad after the jump:
Although American Express hasn’t published any stats relating to Apple Pay signups, during Apple’s phenomenal earnings call last week, Tim Cook described how Apple Pay now makes up more than two out of every three dollars spent on purchases using contactless payment across the three major U.S. card networks, American Express, Visa and MasterCard.
While ads like this may just seem good fun for you and I, for users who are tentative about paying for an item on their smartphone, it’s great business sense to attach Apple Pay to the past, by putting it into context with other successful transactional tools (such as checks), which we have long since adopted.