One of the biggest shockers of Super Bowl 2015, other than Malcolm Butler’s phenomenal interception, was the number of app companies willing to shell out $4.5 million for 30-second ad slots.
Clash of Clans, Game of War and Heroes Charge all paid up to get their games in front of the estimated 112 million live viewers during Sunday night’s game, but was it actually worth it?
AppFigures tracked the U.S. rankings for games advertised during the gridiron spectacle to find out the answer and discovered, yes, buying a really expensive TV spot is a pretty good way rack up an ungodly number of downloads, as long as you’ve got Kate Upton or Liam Neeson shilling for you.
Check out how much the games climbed during game time:
Clash of Clans and Game of War already rank as the two top-grossing iOS apps, but during the Super Bowl both apps shot up the download charts even more. Game of War‘s Kate Upton commercial provided the biggest boost, sending the app up 95 spots on the top free iOS apps chart. At one point, the game even surpassed rival Clash of Clans.
Liam Neeson’s AngryNeeson52’s hilarious appearance in the Clash of Clans ad boosted the app 18 spots in the top free iOS apps category. Both Clash of Clans and Game of War make their money on in-app purchases, so the true fruits of their ads won’t come in for a few days or weeks.
You’d be forgiven if you’d never heard of Heroes Charge until Super Bowl Sunday. The app was unranked before game time but peaked at No. 86 in the iOS games category. The results didn’t stick for Heroes Charge, though — the game has already plummeted down the charts.