The iPhone 6 and 6 Plus has been an enormous success for Apple, and a new report from Kantar Worldpanel demonstrates just how true this is.
In the month of November, the iPhone 6 and 6 Plus represented 47.4 percent of all smartphones sold in the United States. For those keeping track at home, that’s a 4.3 percent increase from the same time in 2013, when the iPhone 5s and 5c were the latest iPhone models on the market.
The iPhone 6 was also the best-selling smartphone three months in a row in the U.S., with an overall market share of 19 percent. Verizon and AT&T made up 57 percent of all iOS sales during this time.
And it’s not just the U.S. where the iPhone’s taking over, either.
In the United Kingdom, the iPhone 6 and 6 Plus grew 12.2 percentage points year-on-year, mainly at the expense of Android, to reach 42.5 percent of British sales.
Finally, Apple’s push into China continues to pay dividends, with a minor increase in market share, reaching 18.1 percent. As expected, China Mobile (a.k.a. the country’s largest phone carrier, which signed a deal with Apple in early 2014) accounted for the company’s biggest source of sales, at 63 percent. China Mobile reportedly received 100,000 iPhone 6 and 6 Plus preorders in the first two days alone.
While Apple has never chased market share on its own (and this is an imprecise metric for analyzing overall success among smartphone hardware and software manufacturers), this increase once again serves to highlight just how massive the larger-sized iPhones have been for the company.
No pun intended.