The massive success of the iPhone 6 and 6 Plus has pushed app downloads into overdrive, according to a new report from mobile marketers Fiksu.
In the month of November, the combination of time off for Thanksgiving and new iPhones resulted in daily app download volume surpassing the 8 million mark for the first time ever. Not only is this is a significant leap from the 7.8 million daily downloads seen in October, but also a massive increase of 42 percent year-over-year, compared to November 2013.
The good news doesn’t stop there, either.
App engagement for the month increased, with average time spent in-app increasing by 21 percent, and the frequency of opening apps increasing to 11.5 times per month. This is up from 9.4 times one year ago.
Fiksu’s App Store Competitive Index tracks the aggregate volume of downloads per day, as achieved by the top 200 ranked free iPhone apps in the United States. While this does mean leaving out a large proportion of apps available in the App Store, it certainly offers an illustrative sketch showing just how dominant the iPhone 6 and 6 Plus are for Apple.
Finally, Fiksu concludes that the increased usage of the App Store is only going to intensify when analyzing the number of daily downloads for December and January.
Considering that analysts predict 71.5 million iPhones will have sold over the festive season, and iOS devices smashed the competition when it comes to both activations and online shopping at Christmas, I’d be surprised if numbers didn’t keep on going up. “Marketers should be strategizing and preparing to get their apps more aggressively in front of users over the next few months,” Fiksu says.
That would certainly be our advice to any iOS devs out there!