iPhone 6 Plus captured 41% of U.S. phablet sales in first month

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The iPhone 6 Plus is already king of the phablets. Photo: Killian Bell/Cult of Mac
The iPhone 6 Plus is already king of the phablets. Photo: Killian Bell/Cult of Mac

The iPhone 6 Plus has only been on the market for a few months, but according to a report from Kantar, Apple’s bigger than big device captured 41% of U.S. phablet sales in the quarter ending with October 2014.

What’s even more impressive is that Apple managed to take a huge chunk of the market with only one full month of sales in the quarter. Kantar reports that among smartphones with a 5.5-inch screen or larger, Apple is absolutely dominating the trendy new category that now represents ten percent of all smartphone sales.

The iPhone 6 is also performing strong. Its first month of sales accounted for 33% of new iOS device sales in the third quarter of 2014. The iPhone 5s was still the second best selling iPhone with 26%, while the iPhone 5c came in third with 18%. The iPhone 6 Plus only accounted for 10% of iOS device sales, but it only had one month to compete against the other models.

Among iPhone 6 Plus buyers, 58% said screen size was the primary reason they went with the bigger device, while 60% of iPhone 6 buyers said the same thing of the more compact new iPhone.

On the Android side of life, Samsung’s Galaxy S5 captured 22% of sales, while the S4 only saw 12%. Tim Cook hoped the iPhone 6 would trigger an avalanche of Android switchers, but Kantar’s data suggest only 9% of iPhone 6 and 6 Plus buyers are coming over from Android.

Source: Kantar