Apple highlights iPhone 6’s huge display and improved camera in new ads

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Photo: Apple
Photo: Apple

Apple has debuted two new ads, featuring the combined vocal talents of Justin Timberlake and Jimmy Fallon, to advertise its iPhone 6 and 6 Plus handsets.

The first ad is called “Huge,” and features the duo conflicting over different meanings of the word “huge.” Fallon notes the presence of “huge” features like the Health app, while Timberlake keeps coming back to the fact that the iPhone 6 Plus is, quite literally, huge.

The second ad, entitled “Cameras,” features Timberlake and Fallon talking about the 240fps slow-motion video, time lapse, and image stabilization features, as well as competing to see who can do the better impression of an iPhone camera shutter sound.

Stylistically the ads follow on from the ones that debuted on Apple’s September 9 event, where it unveiled the Apple Watch and new iPhone 6 models.

Although not up there with some of Apple’s most accomplished ads of recent times, they’re definitely fun “hard sell” TV spots, and Timberlake and Fallon make a fun comedy duo — as anyone who has watched their various skits over the years will know.