Tim Cook opens Apple’s Palo Alto store for iPhone 6 customers

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Photo: Martyn Williams
Photo: Martyn Williams

Thousands of people around the world lined up at their local Apple stores this morning for new iPhones, but only a select few got a meet-and-greet with the company’s CEO.

Tim Cook was at the Apple Store in Palo Alto, California, at 8 a.m. to welcome those waiting in line for the iPhone 6 and 6 Plus. Naturally, the Apple fans couldn’t resist shooting some selfies. See some of the best pictures and videos from Cook’s surprise appearance below.

He casually took selfies with lucky Apple fans outside the store. At one point he told a Samsung Galaxy owner, “You need a new phone.”

Apple’s retail chief, Angela Ahrendts, participated in launch day at an Apple store in Sydney, Australia.