More and more retailers are already using NFC terminals, but there is an additional reason why those without them might want to hurry up and get onboard: because Apple Pay could lead to more impulse purchases.
That at least seems to be the rationale of Walt Disney World, according to a new report.
A partnership with Walt Disney World was announced on Tuesday, and as per About.com theme park expert Arthur Levine, Disney is convinced it’s going to prove a great way of upping the amount customers will spend.
“It is surely hoping that by giving visitors the ability to use its cash-less system anywhere across the Disney World campus, they will increase spending, especially on impulse purchases,” Levine says.
Phrasing it slightly more tactfully, a Walt Disney Co spokesperson told the Orlando Sentinel that, “Apple Pay makes shopping fast and easy for guests and simplifies the check-out process for our cast members. Our guests are going to love the convenience of Apple Pay, which will bring an easy, secure and private way to make purchases at Disney Store and Walt Disney World Resort.”
Last year Disney unveiled its so-called MyMagic+ band, which uses radio frequency wearable technology to allow park visitors to buy food, beverages and merchandise with a single swipe of their band.
It is likely that this same functionality (which has cost Disney $1 billion to roll out) will be available for customers using Apple Pay.
And with Apple taking a cut of every single sale, that can only be a good thing for Cupertino.
Source: Fox News
