Here’s how Apple’s new star designer Marc Newson creates luxury watches

By

Industrial Designer Marc Newson,
Industrial Designer Marc Newson,
Photo: Cult of Mac file

Apple just lured one of the top designers in the world onto the mothership, and it just so happens that he’s a genius at designing timepieces.

Marc Newson created the luxury watch company Ikepod in the mid-’90s, pushing out gorgeous timepieces with unique, simplified form factors and made from unconventional materials. It took other watchmakers years to catch up with his work. Newson hasn’t been involved with the company for more than two years, but he’s also dabbled in jewelry design, with a necklace based on fractal theory, as well as Atmos clocks bigger than a Mac Pro.

In a rare interview with Dezeen, Newson offers insight into his career of building time pieces, from sketching concepts in the ’80s to setting trends that watchmakers are still emulating today. This is the future of Apple design.

Check out the full interview below:

Marc Newson on designing watches from Dezeen on Vimeo.

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