Beats wowed soccer fans with its epic World Cup ad earlier this summer, but Apple’s new acquisition is now flexing its creative marketing muscles in an all-new way: documentaries.
To celebrate the 25th anniversary of Spike Lee’s legendary Do the Right Thing, Beats created a 22-minute short that follows the director and other actors from the film as they revisit the famous Bedford-Stuyvesant neighborhood in Brooklyn that was featured in the movie.
Along with chatting up residents about changes the iconic neighborhood has seen since the film was released, Beats Music also threw a block party to celebrate the 1989 film, with guest appearances by Dave Chappelle, Wesley Snipes, Mos Def and Erykah Badu, along with a performance of “Fight the Power” by Public Enemy.
Check out the full documentary below:
https://www.youtube.com/watch?v=X1jeyhgUt4c
