McGraw-Hill Cut From iPad After CEO’s Loose Lips on CNBC



Maybe Terry McGraw III forgot the old World War II saying about loose lips. Not only can they sink ships, but prime exposure for your brand as well. It seems Apple CEO Steve Jobs didn’t like his iPad being unveiled by McGraw, CEO of textbook publisher McGraw-Hill on CNBC a day before the big event.

“Insiders say as soon as Terry shot his mouth off on CNBC, Jobs had the company cut from the presentation,” according to VentureBeat. Sure enough, Wednesday, when Jobs took the stage, McGraw-Hill’s logo was absent from a screen listing publishers involved in the iPad.

On Tuesday, McGraw appeared on CNBC, saying “Yes, they’ll [Apple] make their announcement tomorrow on this one,” referring to the tablet eventually known as the iPad. The publishing CEO went on to confirm rumors that the device would use the iPhone OS, allowing for easy transfer of apps to the new gadget.

Although publishers have been mentioned before in stories leading up to the iPad unveiling, they’ve been indirectly quoted or simply named as participants in meetings with Apple, such as HarperCollins. However, McGraw’s blatant public comments appear to have angered Jobs, legendary for his tight control of information. Unknown is whether the publisher was denied his time in the spotlight or will suffer even more, being locked out of the iPad altogether.

[Via VentureBeat, Silicon Alley Insider]


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