Legendary advertising man behind Apple’s “1984” commercial dies

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Although Guy Day is, as pictured, about as far away from the har- boozing, womanizing, red-meat-eating Don Draper type as a 70s-style pompadour will get you, he was one of the country’s quintessential ad men for decades.

Everyone reading this blog knows his work: as the president of the acclaimed Chiat / Day advertising agency, Day was responsible for bringing together the team that created the hyper-Orwellian 1984 Super Bowl Macintosh ad.

Sadly, the Los Angeles Times is reporting that Day on Saturday, died in his sleep of natural causes. The timing is particularly depressing: a self-described “life-long agency ad man” who revolutionized Apple’s advertising strategies, Day, of all people, would be delighted by the marketing possibilities of the forthcoming Tablet.

Rest in peace, Mr. Day. You’ll always be remembered by this Mac fan for your art and for your work.