While new movies and TV shows appear every day on iTunes, it’s rare that a movie debuts on iTunes and in movie theaters on the exact same day.
Veronica Mars does just that.
The revival of the cult classic TV show — which was cancelled after just two-and-a-half seasons — was funded via Kickstarter and is now available for viewing both in movie theaters, and (thanks to iTunes) the comfort of your own home.
While its reviews so far have been middling, it does serve as another example of how iTunes is shaking up distribution — perhaps learning a lesson or two from Beyoncé’s surprise album which crashed Apple servers last December when it arrived on Apple’s media platform, circumventing traditional methods of distribution.
In the case of a fan-favorite hit like Veronica Mars, it makes perfect sense to go straight to the fans in as direct a way as possible.
And when you’re talking direct, in 2014 that means streaming via iTunes.
For anyone who wants to catch up on Veronica Mars, iTunes is also selling the previous episodes, priced at $19.99 per season.