Apple’s Sept. 9th Event Is a “Big Deal”

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Steve Jobs will host Tuesday’s “Let’s Rock” media event at Yerba Buena Center for the Arts in San Francisco

Apple PR is pulling out the stops to get media in SF next week, saying the announcement on the 9th is a “big deal.”

One East Coast journalist, who writes for a big news weekly, said Apple PR called and urged him to fly to San Francisco next week for the press event.

“Apple just told me it’s a big deal and I should try to be there,” said the journalist, who asked to remain anonymous.

The call is unusual for Apple’s PR department, which rarely gives clues to the import of its press events.

The event is scheduled for 10am, September 9th at San Francisco’s Yerba Buena Center for the Arts and is widely expected to showcase updates to the iPod product line, with some hoping for new Mac notebooks and even possible indications of a touch-screen Mac tablet.

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