Beats' Streaming Music Service Will Launch On January 21 | Cult of Mac

Beats’ Streaming Music Service Will Launch On January 21


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Between iTunes Radio, Pandora, Spotify, and Rdio, do you feel as if you don’t have enough options for streaming music? Well, good news: Beats Music — the new streaming service previously known as “Project Daisy” by the most overrated headphone manufacturer out there — will reportedly launch on January 21st.

What is Beats Music bringing to the table? On their homepage, they say they will combine human curation (like Pandora) with automatic algorithms (like the Echo Nest, the recommendation engine that drives Rdio and other music services) to suggest tunes to users:

Get playlists, curated by the best music experts. Recommendations, served up based on your interests. And you can even tell Beats Music where you are, what you’re feeling, and who you’re with, and we’ll deliver the perfect stream of music.

Last year in March, Apple CEO Tim Cook met with Beats CEO Jimmy Iovine to talk about Project Daisy. Presumably, Cook wanted to make sure that Beats’ service would not step on the toes of iTunes Radio too much, and there were rumored to be broader discussions about possible partnership.

Obviously, Apple decided to go its own way with iTunes Radio, while Beats Music will offer unlimited, ad-free streaming for $10 a month on the usual platforms: iOS, Android, Windows Phone, PC and Mac.

Source: The New York Times