Polaroid’s New C3 Action Cam Is A Retro-Styled Throwback To Its Glory Days [CES 2014]

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CES 2014 bug

Okay, thanks to buyouts and changing leadership it’s not the same company that once inspired Steve Jobs, but Polaroid’s newly-unveiled C3 is still a retro-styled throwback to the brand’s glory days.

Taking the form of a cube-shaped 35mm machine, the C3 combines a wide angle lens that can take still images at 1.3-, 3- and 5-megapixels, as well as recording high-definition video.

The gadget (available in a range of color options) is one of three new additions to Polaroid’s range of sports action cameras — as revealed during CES.

Other introductions include the waterproof XS100i camera — featuring in-built WiFi with iOS and Android apps, so that users can remotely adjust settings and share videos instantly with friends, family or social media — and the (RM591) XS1000i high-definition sports video camera — which comprises an ultra-wide angle lens for 170 degree coverage, along with the ability to simultaneously capture video and still images in single, continuous and time lapse modes.

Polaroid also used CES to show off the finished version of its Socialmatic camera, which should hit shelves in Q3 this year.

Source: The Star