There’s much to love about the CEO Folio and its accompanying web page. It’s the modern-day equivalent of a Filofax, and I guess even the “CEO” part of the name is a kind of upgrade to the mountain of “executive” faux-pleather crap that fills the pages of the Sky Mall catalog.
Anyhow, let’s ridicule it:
I’m not sure what I like best about the CEO Folio. Is it the fact that it contains a wad of paper and a pen so the would-be CEO can feign technological ignorance (an essential skill for any modern-day leader)? Is it the way it seems to turn your iPad into a giant wallet, much like those iPhone case wallets only much, much bigger? Or is it the zipper which closes everything up as if the iPad within was only ever supposed to be taken out and used when you reach a desk?
I think it’s all of the above, but of course there’s more. Take a look at the product page and you’ll see the Henry Ford color selection options: Only black, but with a radio button so you can enjoy the illusion of choice.
Moving on to the description, just what is this winder case made of? The answer is right there:
Made from soft, but durable material
And finally, there’s the price, pitched at the exact balance point between affordable and “only a CEO can afford it.” At $65, it’s no impulse buy, but at $65, it’s too cheap for a real executive – sorry, CEO – to buy one.
Bonus: It doubles as a stand so you can watch movies while you’re supposed to be listening to some corporate drone droning. And I guess now I see the point of the paper pad: you can pretend to write while you pretend to listen.