Olloclip has turned from being a maker of a neat novelty iPhone accessory into a purveyor of an entire iOS lens system. The newest member of the family is the Macro 3-IN–1, a set of closeup lenses with built-in light diffusers and high-quality optics.
One of the most counter-intuitive things about lens design is that more glass equals better quality. You’d think that a single chunk of glass shaped properly would offer less distortion to an image than a whole stack of elements, but not necessarily. Thus these macros lenses from Olloclip have coated multi-element optics to increase sharpness and reduce distortion.
The Macro 3-IN–1 comprises 7x, 14x and 21x lenses, and has a neat translucent tube that both diffuses the light falling on your subject and makes it easier to keep the right distance from that subject.
The new lens set is available now for the iPhone 5/S, for $70.