It’s a widely established fact that Android dominates the mobile landscape’s market share globally. IDC’s most recent numbers say Android accounted for 80% of the market in the third quarter of 2013, while iOS only accounted for 13%.
But there’s much more to consider than just market share when determining who’s winning the mobile wars. For instance, Apple brings in the lion’s share of mobile profits. We told you just earlier today why developers pick iOS to make apps on before Android: apps on Android generally make only a fraction of the money that can be mined from App Store users.
Adfonic tracked third-quarter mobile ad impressions and found that iOS received twice the number of ad impressions of Android. That means there’s a much higher level of user engagement on iOS.
Ad impressions on Android were 32%, which is 6% down from the previous quarter. 21% of Apple’s impressions were on the iPad, and that specific device was up a whopping 62% from the previous quarter. Quite the contrast. Adfonic says the iPad is responsible for 76% of ad impressions on all tablets. “Within the growing tablet format, Apple’s iPad, already the dominant device, further established its position by gaining share,” according to the Adfonic report.
Apple and Android accounted for 95% of all mobile ad clicks combined, which just goes to show how much of a two-horse race it is in the mobile space right now.
These numbers reflect how Tim Cook and Apple have talked about market share in recent months. “Does a unit of market share matter if it’s not being used?” said Cook in a recent interview. “For us, it matters that people use our products. We really want to enrich people’s lives, and you can’t enrich somebody’s life if the product is in the drawer.”
Via: Marketing Land