Apple’s Industrial Design studio is one of the most secretive corporate locations in the world, where even some of the company’s own high ranking execs can’t get in unless Jony Ive wants them to. So with the ID group barred tighter than a nuclear lockdown, how does one go about getting secrets about the design processes at Apple for a book?
Bloomberg TV’s Emily Chang sat down with Leander on her show this afternoon to talk about some of the secrets he discovered about Jony Ive and the design team at Apple for his new book. Not only did The Gov dive into how hard it is to cover Apple, but he also dished on rumors he’s heard about Ive butting heads with top execs who have left Apple – and not just The Felt King, aka Scott Forstall – as well as how Tim Cook has become the ultimate peace keeper at Apple in contrast to Jobs diabolical ways of pitting execs against each other.
You can hear all the secrets in the video below: