CES: Companies Must Have An iPhone App or They “Don’t Exist”


A panel at CES on the future of iPhone apps.
A panel at CES on the future of iPhone apps. Newsgator's Walker Fenton is second from left.

LAS VEGAS — Businesses must have a mobile app. That was the message from a CES panel discussion of iPhone apps and their impact on culture, technology, advertising and entertainment.

At the session — iPhone Apps-Change Agents-App Breakthroughs, Video, Games, Mobile Engagement and Advertising — panelists urged companies to get working on mobile apps. Not just for the iPhone, but Android and Palm as well.

“It’s like 10 years ago when the debate was: ‘do I have to get a website or not?’” said Walker Fenton, GM of NewsGator’s Media & Consumer Products. “People were unsure, but these days, the answer is obvious: if you’re not on the Web, it’s like you don’t exist.”

Fenton added that companies must be on the iPhone.

“It’s almost a requirement,” he said. “You’ve got to be on the iPhone; same as you’ve got to be on the Web.”

He concluded: “If you are wondering about whether or not to get on the mobile, the answer is ‘yes’.’ Get on the mobile now.”