Amazon Blasts iPad In New Kindle Paperwhite Ad [Video]

By

post-253328-image-5914df86806e44c9d1e4ad0bd6fa7495-jpg

I’m a genuine believer that even if you have an iPad, there’s room for an e-ink Kindle in your life if you love to read. No one is questioning the design or hardware superiority of the iPad, but the truth is, it’s the distinction between a general use device and a specialized device. An iPad may game, check email, play video, and more, but a Kindle is perfectly suited to the one task it’s meant for — reading books — in a way that the iPad never really can be.

It’s hard for me to really get too bent out of shape about Amazon’s newest ad for the Kindle Paperwhite (a fantastic e-reader), showing users trying to read books on the iPad and Kindle in bright outdoor light. The iPad is criticized for the constant glare bouncing off the screen, while the Kindle is praised for being easy-on-the-eyes.

That’s all true. The iPad kind of sucks at outdoor reading compared to the Kindle. But in the dark, it can do so much more.