The Anti-Fragmentation Effect Of The iPhone 5c & iPhone 5s

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Share of North AMerican iPhone Traffic

Only three weeks have passed since the iPhone 5s and 5c became available for sale, but already, total webshare traffic of the iPhone 5, iPhone 5c and iPhone 5s are up 4% to 40.6 percent.

According to data from web ad network Chitika tracking mobile web traffic, the iPhone’s percentage nump is a “remarkable achievement” represing “a significant impact on the iPhone ecosystem… with obvious implications for mobile application and Web developers in terms of compatibility and functionality issues, but also for the technology industry as a whole.”

Just last month, the iPhone 5 was only sitting at 36.5%, which was still an impressive achievement: it means that one out of three iPhones accessing the web were the latest model iPhone. Bumping that after three weeks — weeks during which the iPhone 5s has not been easy to get a hold of — is such an achievement that Chitika says, within a few months, “Apple will have a plurality, and possibly a majority, of its iPhone customer base using a device less than one and a half years old.”

It barely needs to be mentioned that this is the exact opposite of what is happening with Android, where fragmentation runs wild and most users are stranded on old hardware, obsolete versions of the Android operating system, or both. It’s ant-fragmentation!

Source: Chitika

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